DIGITAL AND SOCIAL MEDIA EXPERIENCE, New York, NY, Social Media Analyst Jul. 2015 – present

• Analyze social/video metrics to build engaged news audience; establish platform-specific best practices

• Manage ABC Twitter, Facebook accounts during breaking news; clear UGC for use across platforms

• Partner with editorial, product teams to build analytics reports that support social strategy ambitions

• Establish global KPI’s; develop daily, weekly, monthly, quarterly reports communicating insights

TODAY Show, New York, NY, Breaking News Researcher May 2015 – Jul. 2015

• Gathered news elements for breaking and overnight news stories (digital, feeds, archives, UGC) • Cleared social UGC for editors and producers; social newsgathering during breaking news

The Meredith Vieira Show, NBC, Digital Team,  Dec. 2014 – May 2015

• Dissected social media analytics and social feedback to develop digital audience
• Conceptualized, researched, produced dynamic content for mobile platform
• Built partnerships with influencers to optimize engagement ROI, integrated VOD into social/digital goals

Dateline NBC, New York, NY, Assistant Producer Nov. 2013 – Dec. 2014

• Created digital and social content for “Dateline” and NBC Specials; optimized social media for broadcast

• Live-tweeted during shows and breaking news; engaged online audience (Twitter chats, contests)
• Pitched and co-produced hour-long investigative stories for broadcast; produced web-exclusive content

WBUR 90.9 (NPR), Boston, MA, Digital/ Multiplatform Desk Jun. – Nov. 2013

• Collaborated with Managing Editor, Planning Producer, digital desk on news coverage
• Packaged “Here & Now” and “Radio Boston” segments for digital audience; live-tweeted shows

WGBH-TV (PBS), Boston, MA, Digital PA Jul. 2012 – Jan. 2013

• Integrated Pinterest into social media strategy for shows “Basic Black,” “Neighborhood Kitchens”
• Researched and pitched potential stories; live-tweeted and engaged social audience during broadcasts

Cone Communications, Boston, MA, Brand Communications Intern 

• Worked with Fortune 10 clients to develop brand communication and media calendars
The New York Observer, New York, NY, Editorial Intern, Jun. – Aug. 2011

• Pitched and wrote digital and print features; authored 20 articles; copyedited features on deadline


Social platforms (Facebook, Twitter, Instagram, Pinterest, Snapchat, Periscope, YouTube) ・ Photoshop・ Adobe Omniture ・Chartbeat ・Dataminr ・ Facebook Instant・Google AMP ・ SEO ・Social newsgathering・ Crowdtangle ・Spredfast・Social Flow・AP style・HootSuite・Flipboard ・Newsletter platforms・CMS/ HTML・Shooting and editing video・Final Cut Pro・ Apple TV

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: